{"id":30730,"date":"2026-10-15T10:12:08","date_gmt":"2026-10-15T13:12:08","guid":{"rendered":"https:\/\/centrodeexcelencia.org.br\/?p=30730"},"modified":"2026-10-15T10:12:09","modified_gmt":"2026-10-15T13:12:09","slug":"dia-mundial-da-alimentacao-2026","status":"publish","type":"post","link":"https:\/\/centrodeexcelencia.org.br\/en\/dia-mundial-da-alimentacao-2026\/","title":{"rendered":"Children\u2019s cartoon character Jos\u00e9 Totoy stars in the World Food Day 2026 campaign in Brazil"},"content":{"rendered":"<p><a href=\"https:\/\/centrodeexcelencia.org.br\/dia-mundial-da-alimentacao-2026\/foto-jose-comilao-dma\/\" rel=\"attachment wp-att-30731\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-30731\" src=\"https:\/\/centrodeexcelencia.org.br\/wp-content\/uploads\/2026\/10\/Foto-Jose-Comilao-DMA.png\" alt=\"\" width=\"992\" height=\"551\" srcset=\"https:\/\/centrodeexcelencia.org.br\/wp-content\/uploads\/2026\/10\/Foto-Jose-Comilao-DMA.png 992w, https:\/\/centrodeexcelencia.org.br\/wp-content\/uploads\/2026\/10\/Foto-Jose-Comilao-DMA-300x167.png 300w, https:\/\/centrodeexcelencia.org.br\/wp-content\/uploads\/2026\/10\/Foto-Jose-Comilao-DMA-768x427.png 768w, https:\/\/centrodeexcelencia.org.br\/wp-content\/uploads\/2026\/10\/Foto-Jose-Comilao-DMA-600x333.png 600w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a><\/p>\n<p>World Food Day, celebrated on 16 October, brings something new this year: the children\u2019s character Jos\u00e9 Totoy, known as \u2018Comil\u00e3o\u2019, as the campaign\u2019s spokesperson in Brazil.<\/p>\n<p>With the slogan \u2018Innovate today to nourish tomorrow\u2019, the campaign is an initiative of the United Nations agencies working to combat hunger in Brazil: the Food and Agriculture Organisation of the United Nations (FAO), the World Food Programme (WFP), the International Fund for Agricultural Development (IFAD) and the Inter-American Institute for Cooperation on Agriculture (IICA).<\/p>\n<p>For the first time, children are at the heart of the initiative. This year, it is the character Jos\u00e9 Totoy, \u201cthe Big Eater\u201d, who will convey the message about the challenges of hunger and poor nutrition, and the importance of innovation in making agri-food systems more sustainable, inclusive and resilient.<\/p>\n<p>Using simple, accessible and playful language, the aim is to raise awareness amongst children \u2013 who are the future of the planet \u2013 and their families.<\/p>\n<p><strong>Totoy<\/strong><\/p>\n<p>Totoy Corp, the company that created the character, in collaboration with the UN agencies in Brazil, has produced a special episode dedicated to World Food Day 2026. The content will be released on the 16th simultaneously on Totoy\u2019s YouTube channel and across all the digital platforms of the agencies involved.<\/p>\n<p>In addition, Jos\u00e9 Totoy will feature on posters displayed on street furniture in a number of cities across the country, promoting the campaign.<\/p>\n<p>Jos\u00e9 Totoy was chosen as the symbol of DMA 2026 because he embodies values that are directly aligned with the campaign\u2019s theme. The character grows his own food and places healthy eating, friendship, curiosity and nature at the heart of his stories. Through everyday experiences, Jos\u00e9 discovers that the best way to learn is through trial and exploration.<\/p>\n<p>An international phenomenon amongst children in 190 countries, with content available in over 30 languages on streaming platforms and YouTube, the character has already racked up 26 billion views and has over 50 million followers across his global network of channels.<\/p>\n<p>For this reason, the partnership with the FAO, which is leading the campaign internationally, has extended beyond national borders: the animated episode dedicated to World Food Day 2026 will have versions in English and Spanish, which will be shared on social media and via YouTube in around 190 countries.<\/p>\n<p><strong>Food Hero<\/strong><\/p>\n<p>The FAO has named the character a \u201cFood Hero\u201d and an \u201cFAO Champion\u201d, thereby earning him a page with his biography in English, Portuguese and Spanish on the organisation\u2019s regional and global websites. The \u201cFood Heroes\u201d designated by the FAO are influential leaders who support and strengthen their communities through concrete actions relating to food, generating positive impacts in the face of global challenges.<\/p>\n<p>Introducing a cartoon character is an innovative move within the organisation, as is awarding the title of \u201cFAO Champion\u201d, which is granted following an assessment of integrity, reputation and public reach to formalise the partnership. Those appointed are generally experts, chefs, athletes, influencers, artists or recognised leaders in related fields.<\/p>\n<p>\u201cThis partnership is an opportunity to engage children and families with issues relating to food, nutrition and sustainable development. Children are particularly receptive to learning and developing values, and they will be the future decision-makers who shape our agri-food systems and the planet,\u201d says Jorge Meza, FAO Representative in Brazil.<\/p>\n<p>Meza adds that the theme of innovation \u2013 the central message of the World Food Day 2026 campaign slogan \u2013 must be understood in a broad sense. \u201cInnovation is not just about investing in cutting-edge technology. It also means finding new ways to apply traditional knowledge, sharing experiences, connecting different forms of knowledge and developing solutions tailored to local realities. Innovation must serve people and help transform agri-food systems.\u201d<\/p>\n<p>\u201cOn this World Food Day, we are invited to reflect on how today\u2019s choices and actions shape the future of food. With the help of Jos\u00e9 Comil\u00e3o, we want to inspire children, young people and families to adopt more mindful eating habits and to become key players in a future free from hunger,\u201d says Daniel Balaban, director of the WFP Centre of Excellence against Hunger in Brazil.<\/p>\n<p>\u201cInnovating today also means thinking about the conditions we want to create for tomorrow\u2019s food supply. This involves valuing the knowledge of rural communities, expanding access to new technologies and creating opportunities \u2013 especially for rural young people \u2013 so that they can stay in their communities, set up businesses and actively contribute to the transformation of food systems,\u201d said Arnoud Hameleers, Director of IFAD in Brazil.<\/p>\n<p>\u201cKnowing where food comes from is an important step towards valuing those who produce it and understanding the relationship between agriculture, nature and health. By conveying this message to children through Jos\u00e9 Totoy, the campaign brings the countryside closer to families\u2019 everyday lives and encourages care for food and the environment. \u201cFor IICA, innovation also means creating ways to share knowledge and strengthen an agricultural sector capable of nourishing future generations,\u201d explains Gabriel Delgado, IICA\u2019s representative in Brazil.<\/p>\n<p>\u201cSeeing Jos\u00e9 Totoy, a character we created with such care and attention, take part in a project of global significance like this brings us great joy. This partnership recognises the care we put into our stories and allows us to help ensure that nutrition is a topic that features in children\u2019s lives from an early age. For us, it is a real pleasure to be part of this campaign with a Brazilian cartoon,\u201d emphasises Andr\u00e9 Vaz, co-founder of Totoy Corp.<\/p>\n<p><strong>Children\u2019s and young people\u2019s campaign<\/strong><\/p>\n<p>The DMA features other educational initiatives aimed at engaging children and young people. This year, the FAO produced a Portuguese-language version of a children\u2019s animated film. A Portuguese-language version of an Activity Book was also distributed to help educators and parents guide children and young people in exploring innovations in agri-food systems and global challenges through stories and real-life FAO projects.<\/p>\n<p>And until 6 November, children and young people aged between 5 and 19 can take part in the Poster Competition on the theme \u2018Innovate today to nourish tomorrow\u2019.<\/p>\n<p><strong>Urban projection<\/strong><\/p>\n<p>Anyone passing through the Plano Piloto district in Bras\u00edlia at 6.00 pm on 16 October will be able to watch the World Food Day 2026 promotional video displayed on street furniture and the giant LED screens on the fa\u00e7ade of CONIC, a commercial and cultural centre located in the Setor de Divers\u00f5es Sul.<\/p>\n<p>The billboards are visible from the Esplanada dos Minist\u00e9rios, in the centre of the federal capital, one of the busiest areas in the Federal District. This initiative by the UN agencies is made possible thanks to a partnership with Mosaico\/weOOH and Visualplac, which are making their advertising space available free of charge for the campaign as a public service contribution to these awareness-raising efforts.<\/p>\n<p><strong>INFORMATION<\/strong><\/p>\n<p><strong>Where to watch the Jos\u00e9 Totoy animation in Portuguese:<\/strong><\/p>\n<p>YouTube: https:\/\/www.youtube.com\/@Jos%C3%A9TotoyPortugu%C3%AAs<\/p>\n<p>https:\/\/www.youtube.com\/@IICABrasilinforma<\/p>\n<p>https:\/\/www.youtube.com\/@wfpbrasil<\/p>\n<p>Instagram: @totoykids_brasil @onubrasil @iica_brasil @wfpbrasil<\/p>\n<p>Facebook: @totoykids_brasil @onubrasil @iicabrasil @wfpbrasil<\/p>\n<p>TikTok: @jose_official__ (two underscores) @onubrasil @iicabrasil<\/p>\n<p>X (formerly Twitter): @FAOBrasil @iicabrasil @wfpbrasil<\/p>\n<p><strong>Where to watch the Jos\u00e9 Totoy animation in English:<\/strong><\/p>\n<p>YouTube: https:\/\/www.youtube.com\/@Jos%C3%A9TotoyOfficial<\/p>\n<p>Instagram: https:\/\/www.instagram.com\/fao\/<\/p>\n<p>TikTok: https:\/\/www.tiktok.com\/@fao<\/p>\n<p>Facebook: https:\/\/www.facebook.com\/UNFAO\/<\/p>\n<p><strong>Where to watch the Jos\u00e9 Totoy animation in Spanish:<\/strong><\/p>\n<p>YouTube: https:\/\/www.youtube.com\/@Jos%C3%A9TotoyEspanol\/videos<\/p>\n<p>Facebook: https:\/\/www.facebook.com\/FAOenEspanol<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FAO\u2019s institutional children\u2019s animation for World Food Day 2026:<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=QRKz_Zb5PEA\">https:\/\/www.youtube.com\/watch?v=QRKz_Zb5PEA<\/a><\/p>\n<p><strong>FAO\u2019s World Food Day 2026 promotional video<\/strong>, which will be shown at CONIC and on street furniture:<\/p>\n<p>https:\/\/www.dropbox.com\/scl\/fi\/8nn13wlj8raqgq0fpuh7e\/30s_WFD_Spot_2026_PT_30fps_4428x864_v05.mp4? rlkey=o1fig6x2n4x77nmjdn6i89cp7&amp;st=iiyvwxlk&amp;e=3&amp;dl=0<\/p>\n<p>&nbsp;<\/p>\n<p><strong>PRESS CONTACT<\/strong><\/p>\n<p>B\u00e1rbara Semerene \u2013 FAO Communications Coordinator in Brazil Barbara.Semerene@fao.org<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>World Food Day, celebrated on 16 October, brings something new&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/centrodeexcelencia.org.br\/en\/dia-mundial-da-alimentacao-2026\/\">Read more<\/a><\/p>\n","protected":false},"author":197,"featured_media":30731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193,187],"tags":[717,711,712,715,716,714,713],"class_list":{"0":"post-30730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventos","8":"category-noticias","9":"tag-comilao","10":"tag-dma","11":"tag-dma-2026","12":"tag-jose","13":"tag-jose-comilao","14":"tag-totoy","15":"tag-wfd"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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