The WFP Centre of Excellence against Hunger Brazil’s partnership and communications teams took part in a virtual event with young Brazilians interested in competing for the Cannes Young Lions award, which is part of the official programme of the Cannes festival. The contest, which has the WFP as a global partner, seeks the best proposals to solve problems related to hunger and food waste.
At the virtual meeting, which took place on Tuesday 9 June, the WFP team in Brazil detailed the agency’s role in providing humanitarian aid to more than 100 million people in more than 80 countries. The team also presented the work of the WFP Centre of Excellence against Hunger and projects on school feeding, family farming and nutrition that are underway in Brazil and other partner countries.
You can watch the recording of the event by clicking here.
From left to right: Emmanuel Publio Dias (Young Lions Brazil), Natan Giuliano (WFP), Pedro Prado (Leo Burnett), Ericka galindo (WFP), Igor Carneiro (WFP) e Joelcio Carvalho (WFP).
Cannes Young Lions
The competition is open to young people aged 18 to 30 from around the world. Participants have until June 14 to create, produce and submit a 90 seconds creative film that answers the challenges proposed in the briefing. The winners will be announced during the Cannes Live week, on June 26th, and will be granted a pass for the 2021 Cannes Film Festival. Details on the competition are available here.
Young Lions Brazil is a professional excellence programme carried out by O Estado de São Paulo, the official representative of the Cannes Lions Festival, organized in Brazil by Referencia and publicist Emmanuel Publio Dias.
Since 1995, Young Lions Brazil has become synonymous of professional quality, having selected, promoted and sent to participate in the Festival in Cannes 435 young professionals who now hold leadership positions and are among the most awarded in the largest communication festivals in the world.